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We gave Charlie an identity. With Charlie, Trivago helps hotels create a better guest experience. In a brand sprint of 3 phases, we worked together with Trivago on the visualization of Charlie. In the first session "define and inspire", the global brand positioning was developed as the basis for the brand sprint. Based on these results, we started the design process in the second session "explore". Different phases were completed and shared with the customer. During the last session "refine", the chosen design was further refined and translated into a set of deliverables.