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Karv One Design joins hands with Hebei Xinhua Bookstore Group to bring an appealing habitat for urban life into existence for readers and customers of this generation by incorporating books and coffee lives. The design shaped the brand from two different perspectives. First, the designed arcs, as visual elements, were expressing the spiritual values of the local city and the inheritance of cultural memories. Secondly, from the perspective of brand marketing, the unique silhouette of the "flying book" became the soul of the space, which symbolizes this initial chapter of the reader.