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Developed in collaboration with Novozymes, a world leader in biological innovation, Bright Dental is the first product to use enzymatic gel combined with a cleansing chew to make dental health fun for dogs and easy for humans. Dog parents simply apply the proprietary enzymatic chicken-flavored gel along the ridges of a chicken-flavored dental chew and allow their dog to gnaw and nibble on their own, activating an enzymatic cascade of the gel’s three active enzymes while also cutting away plaque and buildup for a dual-action cleaning event that the pup genuinely enjoys.