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High Museum of Art Identity Design

UniversitySavannah College of Art and Design
Lead DesignersShuhang Chen
Prize(s)Silver in Multimedia / Brand Identity
Project LinkView
Entry Description

High museum is Atlanta's largest art museum and an art center. But I found the museum's visual identity and way finding system flawed. I used the museum's exterior wall features and white tiles to build countless cubes. I combined cubes with the initial letter H to form a three-dimensional logo, and applied the arc of the roof to the logo according to the roof characteristics of the museum. The cube in the logo can also appear in various applications as an auxiliary graphic and a second logo feature. The new identity will bring a new cognitive and visual impact to visitors. Thank you.