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CONTEXT: Super Bock Group is a big Portuguese beverage company. Moments is the internal print magazine. A4 format, full color, wrapped in a plastic bag.
PROBLEM: SBG is following a sustainability policy, so the mag whad to become sustainable. First thought was to make it digital, but employees loved the print version.
SOLUTION: to create a sustainable print version: smaller in size, A5 format (less paper); only 2 colors (less toners); recycled paper (less wood); with pine seeds & turf so employees could plant more trees (smaller carbon footprint).