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Letterform: Alpha

Companyaftermodern.lab Inc.

Lead DesignersAnthony Campea

Design TeamAnthony Campea, Trevor Embury, and Nicholas Alexander

Project LocationCanada

Prize(s)Bronze in Toy Design / Educational Toy, Silver in Education / Self learning devices

Project LinkView

Entry Description

Letterform: Alpha is an early-learning activity tool to engage with five key fundamentals: letterform construction (alphabet), colour recognition (printed colour sets), problem-solving (puzzle building), creative expression (illustrated backing), physical relationships of objects (construction of the game pieces and box)

Each letter has been set in an appealing Sans Serif typeface and paired with a colour from a contemporary palette to set a playful learning mood.

30 cards in total, 26 letterforms, and four common symbols in a cube which is an extension of its contents.