Everyone By One Brand Identity

Drs. Chung and Kim wanted to rebrand the pediatric dentistry practice they bought to reflect more of who they are both personally and professionally while maintaining the underlying founding principle that everyone needs to see the dentist by one years of age. Both doctors come across as urbane and modern yet warm and approachable. We did a logo that represents a smile with one tooth to represent their founding principle of “everyone by one”. We also make sure the word "everyone" was used in a positive, inclusive manner. Both the illustration style and colors are both modern yet approachable.

Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.