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Crabtree & Evelyn was born a disruptor. But, nearly fifty years after their inception, their customer had moved on and the brand was as dusty as the rose potpourri in grandma’s bathroom.
Starting with strategy, we revived the brand equity that made C&E unique—and translated it to a new audience through a full brand overhaul highlighting an entirely new product portfolio.
The revamped brand features three product collections—Crabtree, Evelyn Rose and The Gardeners. We designed the packaging to embody each collection’s unique spirit, while working together under the Crabtree & Evelyn brand.