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CompanyHitao Studio
Lead DesignersHaitao Song
Prize(s)Gold in Print / Print Advertising
Entry Description

This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between COVID-19 and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of COVID-19 and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.


Each new idea is the crystallization of her constant exploration and experimentation with different possibilities. She always abandons the old and tries to get rid of the new, and systematically integrates all kinds of ideas and innovations. Each batch of works reflects the leap of her subjective imagination and her ingenuity to control and create the works.

Awards and Prize

A' Design Award Winner for Public Awareness, Volunteerism, and Society Design Category in 2019