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Zhe Gu Tea

CompanySundesign Brand&design(Beijing)Co.Ltd
Lead DesignersJian Sun
Design TeamSunDesign Brand&design(beijing)co.ltd
Creditssunjian, Design director
Prize(s)Gold in Print / Packaging
Project LinkView
Entry Description

Zhe Gu Tea's unique logo mark originates from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aThe unique logo mark originated from Chinese font of little hero with the slim profile of tea leaves, which presents the shape of the aroma. The design inspiration came from the tale of partridge. By adopting the pure white background, it depicts a partridge rest on the tree in line drawing method directly and simply. The high end packaging originated from an obstruct conception of Buddhism as the Chinese word"Kon". Dong Shan hill is a Buddhist shrine.

Bio

SunDesign is a design and consulting company founded by independent designer Sun Jian. We emphasize human-oriented design, and we make full use of the power of design to transform and create influence through positive changes. His work has won multiple design awards in Europe, Oceania, Asia and the United States.

Awards and Prize

His works have won many design awards in Europe, Oceania, Asia and the United States.
Including the German Red Dot Best Award
German National Award
German iF Design Award
American Muse Design Award Platinum Award
IDA International Design Award Gold Award
American Good Design Award
American IDEA Design Award
Dutch Indigo Design Award Gold Award
Italian Design Award Silver Award
Australia Good Design Award
British Illustration International Award
Paris Design Award
Asian Design Awards
Korea Good Design Award
Korea K Design Award