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Reading and Writing Foundation

CompanyTotal Design

Lead DesignersEdwin van Praet

Design TeamEdwin van Praet, Adam Lane, Eric van den Wildenberg, Jeanett Visser, Arjen Firet

ClientStichting Lezen en Schrijven (Reading and Writing Foundation)

Prize(s)Gold in Print / Corporate Identity - rebranding, Bronze in Print / Corporate Identity

Project LinkView

Entry Description

One in five European adults has difficulties reading and writing. Stichting Lezen en Schrijven’s mission is to prevent and reduce literacy difficulties in the Netherlands and in Europe. We were asked to revitalize their brand identity, with the task of increasing accessibility and recognizability for a wide audience. The basis for the concept were illustrations, constructed in an iconic style with geometric shapes and strict color palette. The illustrations act as an aid for those who can’t read the text. This also applies to the logo, with the eye and pencil symbolizing ‘reading and writing’.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN