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KL East Mall

CompanyBrandcourage

Lead DesignersChew Kok Hsiung

Design TeamSteven Chan, Aurea Chan, Ynez Pangesa

ClientSime Darby Property

CreditsColin Anderson, Gabriel Lee

Prize(s)Bronze in Print / Corporate Identity

Project LinkView

Entry Description

The KL East Mall brand was developed as a lifestyle experience destination with attitude. A brand that is captivating, joyful and personal in approach and epic appeal comes from the heart. They aim to be the favourite place to spend time and hang out in the east, with more of what is wanted and less of what isn’t.  

Brandcourage’s approach to brand building, messaging and launch communications was based on ‘east is epic’ - an idea that could be expanded to be extraordinary, energetic, evangelistic, elegant, empowering, exciting, evocative … we used a lot of alliterations of ‘e’.