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Designed as Kuala Lumpur’s most stylish integrated resort, KLGCC Resort, is at the heart of everything KL; offering high quality villas, townhouses, condos, service apartments, retail, golf and resort facilities.
Competing against similar developments like E&O Penang, Sentosa Singapore and Danga Bay (comparatives), the KLGCC brand needed to stand out.
Brandcourage’s approach was to create an aspirational positioning ‘nowhere better’ to represent KLGCC as a leader amongst the other me-too developments.