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JIAMILA Fashion Boutique

CompanyPMT Partners Ltd.

Lead DesignersWeihao Zhao, Zhe Zeng, Yan Hu

Design TeamWeihao Zhao, Zhe Zeng, Yan Hu, Mian Qin, Zheqiang Lu, Ziyue Zhou, Mianshi Lin, Chunhua Yang

Project LocationWuyue Plaza, Dongzhou Road, Yiwu, Zhejiang, China

ClientJIAMILA Fashion Co., Ltd.

CreditsPhoto by Zhe Zeng

Prize(s)Gold in Interior Design / Retails, Shops, Department stores, Mall

Entry Description

As the flagship store of the brand, JIAMILA Fashion Boutique requires a need of demonstrating the religious metaphor and unique regional characteristics of Muslim. Therefore, based on the idea of "Alienation of the Classics", JIAMILA Fashion Boutique transcodes classic architecture style with regional features and moldable religious elements by integrating the traditional Byzantine architecture style into the design. Meanwhile, the eternal quality and meaning contained in the classic can still be widely perceived, realizing the inherent design logic of "Alienation of the Classics".

Bio

PMT Partners Ltd. is an architecture and interior design practice launched in 2016 and currently collaborating with clients in China and around the globe. In an era of precipitous and extreme change, lead architects Yan Hu, Weihao Zhao and Zhe Zeng take and open-minded and creative but pragmatic approach to the work, creating projects that manage to be somehow both radical and restrained.

Awards and Prize

2020 ICONIC AWARDS - INNOVATIVE ARCHITECTURE - Winner
2020 Best of Year Awards - Finalist
2020 IFI DDA Awards - Bronze
2020 FRAME Awards - Longlists
2020 Dezeen Awards - Longlists
2020 TAIWAN INTERIOR NEW TALENT AWARD - Winner
2018 ASIA PACIFIC INTERIOR DESIGN AWARDS - Bronze
2018 TAIWAN INTERIOR DESIGN AWARD
2018 GOLDEN PIN Awards (Taiwan)