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DBS Annual Report 2019

CompanyEquus Design Consultants Pte Ltd

Lead DesignersAndrew Thomas (CD), Colin Anderson (Strat. Dir.)

Design TeamMyct Boon, Valerie Chua, Ann Tran Minh Ngoc, Eng Chun Pang

ClientDBS Group Holding Ltd

CreditsAccount Mgmt Team:Chia Chay Hwa, Sarah Fandi

Prize(s)Silver in Print / Annual Reports

Project LinkView

Entry Description

Having been voted Best Bank in the World no less than three times in the last year, for their 2019 Annual Report, DBS wanted to show how there has been a paradigm shift in the bank’s focus towards sustainability and being a force for good, as well as unlocking customer freedom through its powerful digital platform. To underscore this paradigm shift we proposed ‘Pursuing the greater good’ as the theme, supported by contemporary-looking graphic illustrations to convey key messages, and sketch portraits of the leadership, instead of photos.

Editorial approach, design concept, illustration