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40th Anniversary Cover

CompanyUline
Lead DesignersSusan Mintle
Prize(s)Silver in Print / Direct Mail
Entry Description

To celebrate Uline's 40th anniversary, our Creative team had a little fun by creating a catalog cover that has a fashion magazine vibe, even though our niche is shipping supplies.
The artwork features a fun little party dress made entirely out of pages from the Uline catalog and sassy article teasers.
One Instagram user had high praise, saying, "This type of creative marketing is what I LIVE FOR!! It was unexpected, caught my attention as a female customer and I took a closer look inside this time. Bravo!" She went on to say, "This spoke to me and will not be thrown in the recycling bin."