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The National Gallery Singapore is a leading regional museum containing the world’s largest collection of Singapore and SE Asian modern art. We were appointed to design their 2019 annual report. Based on their slogan ‘Let art surprise you’, our concept used surprising facts and numbers about the museum and its collection to punctuate the report, and illustrate the realisation of its mission. The report also ‘surprised’ with its die-cut cover and concertina-fold packaging, with the accounts section being the reverse of the review section.
Editorial approach, design concept, copy consultancy