Mafia Bags

The Deep Blue Bag is a sustainably-sourced up-cycled urban adventure bag. It is made largely out of recycled materials, including boat sails, kite sails, climbing ropes, seatbelts, and strips of neoprene from used wetsuits. The objective in designing Deep Blue Bag was to create the perfect urban adventure bag from sustainably-sourced materials, support the San Francisco community of crafts-people, and raise money to support Sustainable Surf's award-winning program that enables healthier oceans.

Founded in 1999 by Yves Béhar, fuseproject is an award-winning San Francisco-based integrated design agency. We’re a team of designers with a broad, multi-disciplinary approach and an unwavering commitment to challenging convention. Our capabilities span strategy, branding, industrial design, user experience design, creative tech, experience and environmental design. We bridge thinking with making. We understand the why and find the how. We partner with visionaries to deliver firsts and category leading products and experiences that make a positive impact on people’s lives.

IDEA Gold - SNOO, Children's Products
IDEA Curator's Choice - SNOO
IDEA Silver - Entertainment - Samsung, The Frame
IDEA Bronze - Design Strategy - SPRING Accelerator
IDEA Bronze - Home - August Smart Lock
Fast Company Innovation by Design Finalist - L'Oreal UV Sense
Fast Company Innovation by Design Honorable Mention - L'Oreal UV Sense
CES Digital Trends - Emerging Tech Notable Mention - L'Oreal UV Sense
SF Design Week Winner - Product Design FashTech - L'Oreal UV Sense
SF Design Week Honorable Mention - SNOO
Good Design Awards - Winner Children’s Product - SNOO
Fast Company Innovation by Design Awards Winner - User Experience - ElliQ
Fast Company Innovation by Design Awards Finalist - Product - Ori
Core77 Design Awards Notable - Interaction - Ori
Core77 Design Awards - Visual Communication - de Youngsters
IDA Gold - Product Design - SNOO
IDA Gold - Product Design - Tile Slim
IDA Gold - Packaging - My Passport
IDA Silver - Product Design - Tile Mate
IDA Silver - Product Design - My Passport
IDA Silver - Product Design - ElliQ
IDA Silver - Branding - ElliQ
Red Dot - Product - Tile Slim
Red Dot - Product - Jawbone UP2
Red Dot - Product - Le Cube S
Spark! - Communications Design - Rivella
Spark! - Communications Design ORI
Spark Gold - Cause Design - SPRING Accelerator,
Spark Gold - Product Design - Jawbone UP2
Spark Gold - Product Design - Le Cube S
Spark Silver - Product Design - Movado Edge
Spark Silver - Product Design - August Doorbell Camera
Spark Silver - Communications Design - Viant
Spark Bronze - Communications Design - Zolt
Grand Clio - Product Design - Public Office Landscape
Clio Gold - Product Design - Movado Edge
Clio Silver - Product Design - August Smart Lock
Clio Silver - Product Design - Edyn Garden Sensor
Clio Bronze - Product Design - Hive Active Heating Thermostat 2