The current paper shredder market is filled with over-styled, complex and functionally-frustrating products. In response, we have designed the Aperture paper shredder to unobtrusively blend into any home or small office environment. There are only two buttons; auto and reverse. To improve ergonomics, we have created a viewing hole by extending the casing of the product, allowing the user to investigate the contents from standing. This hole also doubles as a seamless pull-handle. These functional improvements have also allowed us to create a clean, neutral and uninterrupted form factor.
BLOND is a critically acclaimed London-based design studio that collaborates with the world’s leading brands and startups. Founded by Creative Director James Melia in 2015, the studio's drive to create a sustainable future underpins its practice – with established processes and methods of working with clients – carefully selecting opportunities that positively contribute towards their goal of developing conscientious brands through design. Their industrial design, branding, packaging and UI/UX work ranges from furniture & homewares to electronics to fintech and consumer goods.