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Macy's Website Redesign

CompanyMacy’s

Lead DesignersJill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Ricky Li, Lucy Wilson, Philis Liu, Tussanee Garcia-Shelton, Stephanie Houle, Hafez Janssens

Design TeamJill Ramsey, Willy Lai, Dave Torres, Ana Grace, Agata Krol, Aileen Medina, Amanda Richardson, Amy Cheng, Derek Edwards, Jasdeep Chugh, Jazz Ng-Quan, J

CreditsImages provided courtesy of Macy's.

Prize(s)Gold in Multimedia / Website Design

Project LinkView

Entry Description

The Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, the Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.