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CompanyDemirchelie LLC
Lead DesignersElaheh Demirchelie
Design TeamDr. Kristen Mitchell
CreditsPhotos by: Wesley Channell
Prize(s)Gold in Other Fashion Designs / Recycle / Sustainable fashion
Entry Description

LEONOEL is a San Francisco based sustainable fashion label that launched in 2019 intersecting design, environmental science, and technology, contributing to the transformation of the fashion industry by inserting digital design in the process and striving to achieve the smallest environmental footprint throughout the entire life cycle of garments.

LEONOEL consists of three collections:

1- Compostable Collection
2- Biodegradable Collection
3- Reclaimed Collection

The founding team consists of individuals who have spent their careers contributing to sustainability through various channels.


DEMIRCHELIE is a design agency based in San Francisco, spanning multiple contexts to include creative direction, architecture, and product design. The practice focuses on projects that serve as a reflection of our time, current technology, and culture and places experience at the core of the design process in generating designs that captivate the senses and cultivate social inclusion and interaction.
Elaheh served as Chief Creative Officer for Mark Cavegnero Associates prior to opening her own company, and as Creative Director for various architecture and design companies in the past decade.

Awards and Prize

2019 Awards

The Chicago Athenaeum, Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies 2019 GOOD DESIGN® Award - For Corporate Identity, Architecture and Design Industry

Hermes Creative Award - Gold Award - 2019 - For Branding and Market Positioning Companies in the Architecture and Design Industry.

A' Design Award - Jury Member - 2019


Master of Architecture - Highest Honors, Georgia Institute of Technology
Bachelor of Science in Architecture, Georgia Institute of Technology.