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Leman Jewelry Vietnam Rebranding

CompanyM — N Associates
Lead DesignersDuy — N
Design TeamM — Lan, Quan Nguyen (Producer), Lam Huynh (Cinematography)
ClientLeman Jewelry Vietnam
CreditsMonkey Minh
Prize(s)Silver in Print / Corporate Identity - rebranding
Project LinkView
Entry Description

Leman Jewelry first came to us to develop their packaging system. However, we clarified that what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue.
we started with the most basic ring setting shape, also star or sparkle symbol. Around star symbol are various types diamond shapes, crated asymmetrically – what Leman has been selling and uniquely designing for every customer. The logo’s grid system based on the inner look of the round diamond cut.


M — N Associates is a Saigon based boutique design consultancy, started with M — Lan and Duy — N, from a dream to create meaningful cool brand identities.

We approach creativity differently.

We believe that great designs are not only to create sustainable system but also maintain intelligent strategy. Our works embrace a diverse range of creative solutions across brand and graphic system, products and packaging, websites and digital experiences, architecture and interior direction.

Awards and Prize

A’ Design Awards — Platinum Graphics & Visual Communication Design — Mångata Pâtisserie, 2018
A’ Design Awards — Golden Packaging Design — JUS, 2018
Graphis Branding 7 — Gold Award Winner — Mångata Pâtisserie, 2018
Graphis Branding 7 — Silver Award Winner — JUS, 2018
Graphis Branding 7 — Silver Award Winner — labels :, 2018
German Design Award — Packaging Winner — JUS, 2018
German Design Award — Visual Identity Winner — labels :, 2018
IDA — Gold, Collateral Material — JUS, 2018
IDA — Silver, Corporate Identity — JUS, 2018
The One Club — Shortlist, Logo — Leman Jewelry, 2019