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IKEA Place has been updated with a combination of AI and AR technologies that it from something that could simply place models in a space, to one that gives smart recommendations based on curation, context and behaviour.
IKEA Place can furnish an entire space with just as few taps in Room Sets, find similar IKEA products to any piece of furniture by using a phone camera and the Visual Search feature, and also has a newly designed Curation layer, where the combination of IKEA “Life at Home” knowledge meets AI capabilities to produce unique suggestions based on 75 years of design insight.