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Zedge

CompanyTargetti
Lead DesignersTargetti and Gensler
Design TeamTargetti, Designed in Collaboration with Gensler as Product Design Consultant
Project LocationNot Applicable
ClientNot Applicable
CreditsNot Applicable
Prize(s)Silver in Illumination / Outdoor lighting
Project LinkView
Entry Description

Inspired by the paintings of Mark Rothko, whose work focused on the tension between positive and negative fields created by a perceived sense of light, Zedge is a minimal yet elegant lighting solution designed to light pathways. The product creates a strong architectural statement while adding nuance and detail to a form that is otherwise ordinary. The light produced by Zedge is discrete, deep, and wide―all while creating different natural and spontaneous lighting atmospheres that are strong and sharp, allowing light to flow and the architecture to be accentuated.