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Sana Benefits

CompanyHandsome
Lead DesignersIvan Alonso
Design TeamBrandson Termini, Ivan Alonso, Morgan McKinlay
ClientSana Benefits
CreditsIllustration by: Glenn Thomas
Prize(s)Bronze in Multimedia / Brand Identity
Entry Description

Sana is an industry disrupter in the health insurance sector and its branding shows it. The simple design mixed with vibrant colors brings life and energy to the content and avoids the cliché of feeling medical and sterile. A mix of photography, illustration, and geometric shape language set the tone for a positive and friendly vibe.