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Tokyo 2020 Olympic Games/Nike Project: Altius

UniversitySavannah College of Art and Design
Lead DesignersSCAD Student Designer
Design TeamNita Thompson
Prize(s)Gold in Print / Print Advertising
Entry Description

Nike SB and the Olympics have teamed up with a collaboration set to launch during the 2020 Games in Tokyo, Japan. The color scheme pays homage to the Japanese culture. As a nod to the skateboarding culture and its debut during the 2020 games, the “Altius” Dunk is also decorated with traditional Japanese patterns. Inspired by ancient Japanese warriors who dedicated their lives to mastering their profession, the Nike "Altius" Dunk sneakers and skateboard are made for the skaters who hit the ground running day and night by setting goals to the highest standard and being dedicated to the victory.