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Arte is a local coffee shop near in Atlanta, Georgia. The name of café reminds me a lot of artistic mood for the image since Arte means “art” in French. For a new identity of Arte, I definitely wanted to give creative vibe also some of the playfulness into a mark and the color palette. I came up with a lot of sketches, but I finalized back to the shape of a mug since the purpose of the logo has to be recognized by people as a coffee shop. By not using the digital font and using handwritten calligraphy to give more feeling of freedom and aesthetic.