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The concept represents squares containing the beauty in each and every moment created by the new square format, Instax Square. Different patterns will be drawn in big squares working like films, and vivid pastel color schemes will produce the playful and colorful characteristic of the product. One square reproduces another square while moving around, and each square demonstrates different composition tips of the photo-shooting in simple geometric shapes and lines. Dynamic movement and beautiful visuals of shapes stimulate the viewer's curiosity and possessiveness toward the product.