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ECO Warrior is a non profit from Southern California that was started with one professional surfer wanting to clean up the beach. The concept for the identity comes from the depiction of two pillars, nature(ECO) and mankind(WARRIOR). These two forces contrast one another making the logo suit both harsh and gentle from the pointed edges of typeface to the curvatures of the icons. The boldness of this brand is to reach beyond cleaning up the beach and reach to every type of terrain so that the state of California can “Live Litter Free”.