In a world of saturation the pressure to be cheap, fast and fad fashion puts severe impact on the planet. We try to explore deeper & push back to a slower pace of life and designs.The collection is an amalgamation of a fading craft-Knitwear with the cherished heritage of India. The designs are developed using our visual travel diaries,across the heritage sites,craft and culture. It involves the process of making maximal impact collage designs using motifs from our celebrated,sometimes forgotten hereditary architecture,textile,paintings etc., thus bringing out the ethos of places we travelled
House of DnA is a luxurious,emotionally charged,pictorial story teller fashion label. It makes us convert conventions into colourful expressions of our inner self. The designs revive the colourful, quirky,outré–fun loving self of ours,who get lost in the mundane modern lifestyle. We promote slow fashion,we do so by using wastage of garment factories around us,in form of rejected/extra/wrongly dyed yarns. After sourcing,we up-cycle these yarns,to make art oriented KNITWEARS. We give emphasis to slow fashion by making art pieces which can be cherished and relished for years as artforms.
No awards / prizes won till date . Intend to win the prestigious IDA .
Press coverage includes below .
Showcased at MERCEDEZ BENZ FASHION WEEK , Moscow on 2 April 2019