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HAN University of Applied Sciences

CompanyTotal Design

Lead DesignersEdwin van Praet

Design TeamTim Hölscher, Julius van der Woude, Edwin van Praet, Dimitri van Loenen, Arjen Firet, Yvo Bronsvoort, Hans P Brandt, Eric van den Wildenberg

ClientHAN University of Applied Sciences

Prize(s)Bronze in Print / Corporate Identity

Entry Description

HAN is one of the largest Dutch universities of applied sciences offering education to more than 30,000 students and promotes ground-breaking insights and collaborations that can push the needle of society and academia forward.
The new visual identity and logotype embodies this push forward, this movement, this springboard, encouraging students to grow and advance. The identity can be applied in a flexible and multifaced way which enables HAN to create the most impact with the least means; disrupting the world of academia with a visual expression that stands out in its elegant simplicity.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN