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Adobe 100 Hooper

CompanyMedia-Objectives

Lead DesignersJoe Lawton, Principal

Design TeamAllison Rokusek, Katarina Gois, Vivian Jones, Shane Hendry, Simone Shafer, Jacob Goble, Chris Fato

ClientAdobe

CreditsPhoto: Media-Objectives

Prize(s)Bronze in Print / Wayfinding & Environmental Graphics

Entry Description

The wayfinding system at 100 Hooper, Adobe’s new workplace in San Francisco, is based on a story of color that creatively organizes horizontal and vertical circulation while integrating ‘destinations’ or ‘zones’ with art. Keeping in line with the company’s ethos, everything is designed to be ‘globally consistent and locally relevant’. Custom designed wall graphics throughout the office reflect Adobe’s brand, culture and products while also supporting the wayfinding system by incorporating and complementing the color zone its located within.