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INTERNATIONAL RETAIL DESIGN MERCEDES-BENZ

CompanyGraft

Lead DesignersLars Krückeberg; Wolfram Putz, Thomas Willemeit

Design TeamGRAFT

Project Locationworldwide

ClientDaimler AG

CreditsPhoto: Hiepler Brunier

Prize(s)Bronze in Architecture Categories / Retails, Shops, Department stores, Mall

Project LinkView

Entry Description

For three years, GRAFT has been working on concept development and engineering creating design guidelines and planning tools that will be implemented at Mercedes-Benz sales and service locations around the world. The planning catalogue ranges from specifications for the facade and roof design to the interior design of customer contact areas, including media integration and furniture design. The world’s first retail outlets with Mercedes-Benz’s new brand identity can already be seen in car dealerships in Hong Kong, Beijing, Budapest and Istanbul.