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Abraini, Su filindeu - Italy’s rarest pasta

UniversityRmit University
Lead DesignersPeier Zhu
Prize(s)Bronze in Print / Packaging
Project LinkView
Entry Description

This luxury packaging is designed for Italy's rarest pasta - Su filindeu. The brand is called 'Abraini', the family name of the creator. Inspired by the birthplace of the pasta - Nuoro's scenery, their churches and old towns. Colours are dark brown and stone tones with gold ink to increase the luxury feeling. The box looks simple and mysterious from outside. Inside, there is an envelope with an information card and a business card. The second layer is a glassine paper with a gold sticker. Also, there is a custom thread ribbon printed with 3D logos which looks really luxurious and elegant.

Bio

Bachelor of communication design student