Snoo is a smart bassinet that solves the age-old problem of sleepless nights for new parents, designed in collaboration with world-famous pediatrician Dr. Harvey Karp. SNOO is a robotic bassinet that reacts to your baby’s cries and movements to replicate the 5 S’s (the standardized methodology to soothe crying babies). SNOO is the world’s safest baby bed, and the first major innovation in infant beds in over 1,000 years. Each element of SNOO was highly considered for its safety, functional efficiency, visual and material quality, and comfort.