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This book is created to present the project of the new visual identity of ISIA Roma Design. They tell the story of the whole project, starting from the original idea behind it, its embryonic stage, its formation. The volume is a visual storytelling of how -through metadesign- the formal, visual and compositional potentialities of the new brand take place. A trial that is rooted in metadesign that helps bring out the intrinsic potentialities of shapes and that shows the evolutionary processes of shapes and space. This trial helps define a new language of representation and aesthetic.