Slated as the Next Gen in business travel, NSG required a brand to accompany their audacious ambitions.
“Next brand embraces both time and technology. Adding tech to guest experiences is not enough - we blend new, relevant technologies with friendly, efficient service to delight every guest.”
The Next brand wanted to kill “cattle class” business travel; to be the envy of other hoteliers; and to consistently shock the industry with such powerful concepts that the competition is always playing catch up. Their promise is simply the question… “So…what’s next?”