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#UsToo Sexual Assault Awareness Campaign

CompanyFenway Health Communications Department

Lead DesignersErica Sawyer

Design TeamElizabeth Gruber, Erica Sawyer

ClientFenway Health Violence Recovery Program

CreditsBren Cole (Social Media) Jay Lamotte (Marketing)

Prize(s)Gold in Multimedia / Online Advertising Design

Project LinkView

Entry Description

Fenway Health’s #UsToo campaign seeks to raise awareness around the unique experiences of LGBTQ sexual assault survivors while promoting our Violence Recovery Program. This statewide initiative leverages a range of MBTA advertising, radio, digital and print ads, and social media outreach.

#Ustoo went viral digitally in under two weeks, reaching more than 26,000 people, with 2.8K people interacting with the content. Additionally, a partner organization of #MeToo founder Tarana Burke, has reached out to us about the possibility of partnering.

Sites:
fenwayhealth.org/ustoo
https://bit.ly/2D