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Montclair Place is a retail development featuring a food hall and a number of shopping and entertainment offerings. RSM Design was asked to help the center’s repositioning effort with a signage refresh. The team created a new brand and graphics package for the food hall, and a wayfinding system that complements the existing architecture with warm wood and metal. The handcrafted approach creates a sense of community with an emphasis on F&B and entertainment. Since the update, the new murals have become popular on social media, driving new guests to visit and creating more return visitors.