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Embarc Collective is an innovation hub opening in 2019 creating an inclusive space in Tampa Bay for start-ups to thrive. Rise with Us became the conceptual theme and mantra, and acts as the point of departure for the visual identity. The dynamic logo became the foundation of the entirety of the system, which uses rectangular forms as building blocks to create a cohesive graphic language that propels progress forward. Together with a bold use of color and typography, the system projects a sense of momentum, and celebrates the future-thinking mindset of a startup community poised for growth.