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NRK P3

CompanyBleed

Lead DesignersDag Solhaug Laska

Design TeamMarc Damm (Design), Bjørnar Pedersen (Design), Marie Steen (Project Management), Hilde Jørgenvåg (Motion Design/NRK), Marius Lübbe (Motion Design/NRK)

ClientNRK

CreditsPhotos: NRK, Unsplash, Shutterstock

Prize(s)Bronze in Multimedia / Animation

Project LinkView

Entry Description

NRK is the leading Norwegian broadcasting company. P3 as one of their channels aims directly at a young audience. According to the concept of »Remix«, the new logo, the graphic elements and the unique custom made typeface are based on the shapes and curves of the NRK logo. Through this, P3 gets linked to the mother brand NRK while a multifunctional toolbox serves analogue, digital, 3-dimensional and dynamic content. As result the brand also became fit and flexible for their increasing web and social media presence. The strong, uncompromising visual language speaks for itself.