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Arthur M Blank Family Foundation

UniversitySavannah College of Art and Design

Lead DesignersSCAD Student Designer

Design TeamHeechae Chon

Prize(s)Gold in Print / Corporate Identity

Entry Description

SCAD in collaboration with The Arthur M. Blank Family Foundation was tasked with creating a contemporary logo that provides an individual identity for AMBFF that encompasses all business properties. The logo should be unique and incorporate familial aspects while also functioning as a symbol of courageous leadership and legacy. The logo is based on community. The lines symbolize strength and how the foundation provides support to those in need. Whereas the illusion-like qualities represent transformation and how the foundation transforms communities and neighborhoods for the better.