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Dr. Sarant wanted a cool patient referral program that would be interesting enough for patients to WANT to give it to their friends. We came up with a perforated card that the current patient tore off and gave to their friend. A real penny was glued to the card (heads up, of course), adding another level to the meaning of “lucky you”.
Test Monki is a world-renowned, award-winning brand consultancy & strategic design firm that specializes in creating brand systems and unique brand experiences for our clients. We do a lot of things—testing monkeys is not one of them.