Audi Cycling Team Kit

As a long-time sponsor of Best Buddies International, Audi USA raised over $1 Million dollars for the organization preceding their cycling teams' appearance at the 2018 Hearst Castle Challenge. Taking inspiration from vintage neon signs and the color Audi chose to illuminate their grill ornament, my goal was to electrify the journey on which their drivers and riders embarked. The seamless pattern is a series of illustrated strokes with a neon effect connecting their logo and plug. Matching socks and water bottles accompanied this custom cycling kit design.

Jennifer Beatty is a long-time graphic designer and avid cyclist currently living in San Francisco where she is the Associate Creative Director at Britelite Immersive. Her goal is to consistently bring high-level thinking and design to the cycling apparel industry where she and her business partner Rob Stotts have been making an impact over the past 10 years. Her work has been recognized previously by the International Design Awards, Fast Company and Road Bike Action Magazine.

Silver | Cycling Apparel Design | 2017 International Design Awards
Honorable Mention | Sportswear Design | 2017 International Design Awards