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AL SEEF (The Contemporary Area)

Company10 DESIGN
Lead DesignersGordon Affleck, Paul Rodgers
Project LocationDubai, UAE
ClientMeraas (A Dubai-based holding company)
CreditsPhotos by Gerry O’Leary & Lanel Janse van Vuuren
Prize(s)Silver in Architecture Categories / Urban Design
Entry Description

10 DESIGN has been appointed as the master planner and lead design architect for the Contemporary Area within the larger Al Seef Development. The Contemporary Area has activated approx. 670m of the Dubai Creek waterfront with boutique food and beverage, retail, hospitality and marina amenities over a total GFA of 85,000m2. The site has been developed in 2 phases, which have been constructed as Phase 1 and Phase 4 of the wider Al Seef Development. Ph1 accommodates the F+B, Marina and Retail spaces, whilst Ph4 accommodates the hospitality component and F+B along with car parking for both phases.


10 Design is an international architecture and master planning practice with offices in Hong Kong, Edinburgh, Dubai, Miami*, London*, Shenzhen, Singapore, and San Francisco*. The practice works in 60 cities across Asia, Middle East, Europe, and Americas. 10 Design works at diverse scales, from the design of individual buildings to the planning of cities. It focuses on bringing innovative design solutions for multicultural projects, with economic and social integrity.

*San Francisco-based hospitality expert SB Architects has joined 10 Design (part of Egis Group) in July 2022.

Awards and Prize

Embracing talent is part of 10 Design’s ethos. We employ over 380 creatives from more than 30 nationalities, speaking over 40 languages and dialects. This important cultural advantage brings diversity and creativity to 10 Design’s work in around 60 cities across Asia, the Middle East, Europe and Americas.

Our talented design team has already won 80+ international awards and design competitions since its inception in 2010. Most notably are the Asia Pacific Property Awards 2020, the International Property Awards Dubai 2019, the CTBUH Urban Habitat Awards 2018, LEED Platinum Certification 2018, Architecture Masterprize 2018, ME Architects Awards 2018, Identity Design Awards 2018, WAN Awards 2017, 2012, 2011, MIPIM Asia 2016, and Cityscape Emerging Awards 2017, 2016, 2014 to name a few.

10 Design has also been ranked in the World Architecture Top 100 Architects since 2012.