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BMW Xplore

Lead DesignersSebastian Gier
Project LocationMunich Germany
Prize(s)Gold in Transportation / Auto Accessories and Interiors, Gold in Other Products Designs / Other Products designs
Entry Description

BMW Xplore is a holistic mobility design project in collaboration with BMW that builds upon peoples pain points in long distance travelling (1 hour or longer) that were conducted in the iterative and human centred process together with the users. The process contained prototyping from the very beginning and aims to empower people in their daily life to plan, host guests, arrange required items and triggers more social interaction and collaboration between passengers. The Window of the Future enables people to travel back in time, learn about the surrounding and to remember things they saw.