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Jovenville created a header video that used vibrant colors to show off the capabilities of the large ViewSonic monitors. The most notable is the artistic wall for which Jovenville created the artwork, which combined 26 screens displaying a large image. During the “cocktail hour,” the retail section of the booth turned into a speakeasy. Jovenville transformed one of the monitors into a bar back. Guests received special invitations to the exclusive speakeasy that mimicked the look the look of 1920s newspapers and got membership cards to the “Three Finch Club, which they had to present for entry.