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The Jovenville creative team created designs based on two recurring themes within the show: espionage and editorial. The goal was to create a lifestyle brand vibe by developing designs around the Narcos brand. Jovenville created a comprehensive set of art and graphics that licensees can use for Narcos packaging and merchandise, such as shirts, jackets, watches, flasks and shot glasses. The team also designed an accompanying style guide that will dictate how the artwork should be applied on products.