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Assignment: Create a new product line of the 3oz., vertical tablet chocolate bar line for Hammonds Candies, a larger bar than their original, featuring three new flavors.
Approach: Industry chocolate bar standards were leaning towards vertical candy bar format while celebrating unique flavor profiles. EBD partnered with a national food photographer to create dynamic new photography to elevate the new Hammonds flavor offerings.
Result: Hammonds reports that the new product line has been able to get placement in more grocery stores and mass settings.