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Malbec Club is O Boticário’s new men’s care line, with several new products launched in order to provide a complete brand for men. In a project with several pre-established guidelines, we were invited to develop the packaging concept for the new Malbec grooming line, from naming to labels.
The razor present in the brand and other communication pieces, brings the idea of a handmade care, coming directly from the most traditional barber shops, in a package with classic references but with a current appeal and unlike anything that the brand had worked before.